01Markets in scope
The commercial map creates a starting point, not an automatic statement that sales are active in every country.
- Western & Northern EU: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Luxembourg, Netherlands and Sweden
- Southern EU: Cyprus, Greece, Italy, Malta, Portugal and Spain
- Central & Eastern EU: Bulgaria, Croatia, Czechia, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia and Slovenia
02What changes by country
Affordability is only one variable. Delivery must also fit the education system and the legal and operational environment.
- Language and cultural examples
- Curriculum and school calendar
- Consumer and institutional tax
- Payments, contracting and support model
03Entry sequence
Priority markets are selected by mission fit, partner quality and ability to deliver safely — not only by market size.
- Readiness diagnosis
- Local expert review
- Founding family or school cohort
- Evidence review before expansion